All the projection mapping I’ve seen to date has been about the big event, the 15 minutes of collective experience, the wow factor perception altering techniques that artists play their audience, and the surprise this triggers that leads them to want to record the event and share it virtually.

It’s a recipe attracting the attention of a lot of agencies at the moment and this demo got me thinking slightly differently about the technique:

For me it shifts projection mapping from being only about triggering collective experience, into the interesting space of using the same technique to produce non event based desirable content that people want to share.

And in removing that ‘event’, the technique will be executed in far more interesting settings than just the sides of public buildings.

Inspired by the 70’s time delay technique within the recent OKGo ‘WTF’ video (see below), Mehmet Akten created this little open-source demo in Processing. It works in real-time with a webcam.

You can download the source here.

OKGos version:

And here’s a little making of video:

And the original:

This music video for C-Mon & Kypski’s ‘More or less’ is a constantly evolving piece of footage made up from individuals’ webcam contributions.

The music video comprises a series of choreographed dance positions and movements that people mimic in front of their webcam. People can go to the site to make a submission. The site automatically identifies a frame within the video to be replicated. Cleverly, the frame you’re replicating is overlaid onto your webcam feed so that you can line yourself up perfectly. It then count downs to take the snap. Once you’re happy with your pose you submit it and it becomes part of the music video.

People can then send on their version of the music video to friends plus share using all the usual mechanics.

And here’s the current result:

One Frame Of Fame, directed by Roel Wouters & Jonathan Puckey, with tech by Martijn Pannevis.

Via.

This looks fun: A radio controlled Quadracopter controlled via an iPhone, which has cameras built into either end and which relay the live footage back to the iPhone controller in real time, which in turn overlays augmented reality gameplay. Single and multi-player. Mouthful?? Here’s a demo:

More here.

Via Frazbot.

Love this:

Unbranded, but reminds me of the RayBan glasses campaign:

Cute idea. Maybe not executed as well as it could have been.

Joker Racer R/C Server is a small-sized and power-efficient Linux server designed for radio control cars. You can drive your R/C cars over the internet with your browser (or with a custom iPhone application) by connecting the store-sold web camera and the standard servo/speed controllers of your R/C car.

Via. More